WHAT WE DO
Media Entrepreneurship is an interactive and experiential start-up simulation focused on the process of taking a media venture from concept to practical execution.
KEY FACTS
Develop a business model
In teams of five, engaged students at Hanover University of Music, Drama and Media create their own media product and a viable business model in a complex and changing environment.
Social & Economic Impact
Media products developed and promoted in the program aim to achieve a social or environmental impact while also representing self-sustaining business models.
Lessons
Face-to-face and online-based lessons grounded in cutting-edge research empower students to develop a clear understanding of media industries’ challenges, identify business opportunities and learn to build a successful start-up.
Coaching
During the entire program, every student team is intensively coached by an experienced entrepreneur from media industry to guide their paths and provide crucial hands-on knowledge.
Field trip
Aiming at a unique combination of theory and practice, student teams head to international start-up hotspots (Berlin, New York) and connect with entrepreneurs as well as financiers from whom they receive real-world feedback on their business models.
Final pitch
After developing and implementing their business model, all teams hold a pitch to a jury of leading media industry experts and investors who will give valuable feedback and decide whom they would invest in under real conditions.
COACHES AND MENTORS
Arnd Aschentrup
tandem
Madita Best
Theyo
Clemens Binder
Unity Effect
Claudia Bumb
Hafven Smart City Hub
Dominique Gußmag
hannoverimpuls
Lena Hautzer
Leapsome
Moritz Kleine-Bornhorst
Theyo
Thomas Knauer
Kaiser X Labs
Berit Lüdecke
Social Innovation Center
Philipp Lück
Kleinundpläcking
Maria Mondry
Tomorrow
Ricardo Ferrer Rivero
533
Dörte Roloff
Hafven Smart City Hub
Prof. Dr. Armin Rott
Hamburg Media School
Felix Sievers
FUTUR DREI
Tobias Schäffer
t3n
Max Schild
PHB e.V.
Christiane Unruh
Home Shopping Europe (HSE)
Martin Wiens
Neue Narrative
ACADEMIC BACKGROUND
Disruptive and Social challenges
At the Department of Journalism and Communication Research (IJK), Hanover University of Music, Drama and Media, we address these developments in our undergraduate Bachelor’s and graduate Master’s programs with the Media Entrepreneurship curriculum which addresses both media and social entrepreneurship.