WHAT WE DO
Media Entrepreneurship is an interactive and experiential start-up simulation focused on the process of taking a media venture from concept to practical execution.
KEY FACTS
Develop a business model
In teams of five, engaged students at Hanover University of Music, Drama and Media create their own media product and a viable business model in a complex and changing environment.
Lessons
Face-to-face and online-based lessons grounded in cutting-edge research empower students to develop a clear understanding of media industries’ challenges, identify business opportunities and learn to build a successful media start-up.
Coaching
During the entire program, every student team is intensively coached by an experienced entrepreneur from media industry to guide their paths and provide crucial hands-on knowledge.
Field trip
Aiming at a unique combination of theory and practice, student teams head to international start-up hotspots (Berlin, New York) and connect with entrepreneurs as well as financiers from whom they receive real-world feedback on their business models.
Final pitch
After developing and implementing their business model, all teams hold a pitch to a jury of leading media industry experts and investors who will give valuable feedback and decide whom they would invest in under real conditions.
COACHES AND MENTORS
Arnd Aschentrup
tandem
Madita Best
Daheim
Dr. J. Marco Bremer
blue media labs
Bettina Helfenstein
Helfenstein Consulting
Kathrin Kistner and André Kistner
Qualitize
Thomas Knauer
Alvary
Philipp Lück
Kleinundpläcking
Björn Pitzschke
Neoskop
Dr. Marc-Oliver Reeh
Center for NFC Management
Ricardo Ferrer Rivero
533 AG
Dörte Roloff
Hafven Smart City Hub
Prof. Dr. Armin Rott
Hamburg Media School
Felix Sievers
FUTUR DREI
Max Schild
PHB e.V.
ACADEMIC BACKGROUND
Disruptive challenges
Combining theory and practice
Applying state of the art tools
Well-proven concept
Internationally connected
TEAM
WHERE TO MEET
Department of Journalism and Communication Research
Hanover University of Music, Drama and Media
Expo-Plaza 12
D-30539 Hanover
Germany