In teams of five, engaged students at Hanover University of Music, Drama and Media create their own media product and a viable business model in a complex and changing environment.

Face-to-face and online-based lessons grounded in cutting-edge research empower students to develop a clear understanding of media industries’ challenges, identify business opportunities and learn to build a successful media start-up.

During the entire program, every student team is intensively coached by an experienced entrepreneur from media industry to guide their paths and provide crucial hands-on knowledge.

Aiming at a unique combination of theory and practice, student teams head to international start-up hotspots (Berlin, New York) and connect with entrepreneurs as well as financiers from whom they receive real-world feedback on their business models.

After developing and implementing their business model, all teams hold a pitch to a jury of leading media industry experts and investors who will give valuable feedback and decide whom they would invest in under real conditions.