KEY FACTS

Develop a business model

In teams of five, engaged students at Hanover University of Music, Drama and Media create their own media product and a viable business model in a complex and changing environment.

Lessons

Face-to-face and online-based lessons grounded in cutting-edge research empower students to develop a clear understanding of media industries’ challenges, identify business opportunities and learn to build a successful media start-up.

Coaching

During the entire program, every student team is intensively coached by an experienced entrepreneur from media industry to guide their paths and provide crucial hands-on knowledge.

Field trip

Aiming at a unique combination of theory and practice, student teams head to international start-up hotspots (Berlin, New York) and connect with entrepreneurs as well as financiers from whom they receive real-world feedback on their business models.

Final pitch

After developing and implementing their business model, all teams hold a pitch to a jury of leading media industry experts and investors who will give valuable feedback and decide whom they would invest in under real conditions.

COACHES AND MENTORS

Arnd Aschentrup
tandem

Dr. J. Marco Bremer
blue media labs

Bettina Helfenstein
Helfenstein Consulting

Kathrin Kistner and André Kistner
Qualitize

Thomas Knauer
GfK

Philipp Lück
Kleinundpläcking

Björn Pitzschke
Neoskop

Dr. Marc-Oliver Reeh
Center for NFC Management

Ricardo Ferrer Rivero
533 AG

Prof. Dr. Armin Rott
Hamburg Media School

ACADEMIC BACKGROUND

Disruptive challenges

Combining theory and practice

Applying state of the art tools

Well-proven concept

Internationally connected

TEAM

 
 
 
 
WHERE TO MEET
 
Department of Journalism and Communication Research
Hanover University of Music, Drama and Media
Expo-Plaza 12
D-30539 Hanover
Germany

Media Entrepreneurship is kindly supported by: