WHAT WE DO

Media Entrepreneurship is an interactive and experiential start-up simulation focused on the process of taking a media venture from concept to practical execution.

KEY FACTS

Develop a business model

In teams of five, engaged students at Hanover University of Music, Drama and Media create their own media product and a viable business model in a complex and changing environment.

Social & Economic Impact

Media products developed and promoted in the program aim to achieve a social or environmental impact while also representing self-sustaining business models.

Lessons

Face-to-face and online-based lessons grounded in cutting-edge research empower students to develop a clear understanding of media industries’ challenges, identify business opportunities and learn to build a successful start-up.

Coaching

During the entire program, every student team is intensively coached by an experienced entrepreneur from media industry to guide their paths and provide crucial hands-on knowledge.

Field trip

Aiming at a unique combination of theory and practice, student teams head to international start-up hotspots (Berlin, New York) and connect with entrepreneurs as well as financiers from whom they receive real-world feedback on their business models.

Final pitch

After developing and implementing their business model, all teams hold a pitch to a jury of leading media industry experts and investors who will give valuable feedback and decide whom they would invest in under real conditions.

COACHES AND MENTORS

Arnd Aschentrup
tandem

Madita Best
Theyo

Clemens Binder
Unity Effect

Claudia Bumb
Hafven Smart City Hub

Dominique Gußmag
hannoverimpuls

Lena Hautzer
Leapsome

Moritz Kleine-Bornhorst
Theyo

Thomas Knauer
Kaiser X Labs

Berit Lüdecke
Social Innovation Center

Philipp Lück
Kleinundpläcking

Maria Mondry
Tomorrow

Ricardo Ferrer Rivero
533

Dörte Roloff
Hafven Smart City Hub

Prof. Dr. Armin Rott
Hamburg Media School

Felix Sievers
FUTUR DREI

Tobias Schäffer
t3n

Max Schild
PHB e.V.

Christiane Unruh
Home Shopping Europe (HSE)

Martin Wiens
Neue Narrative

ACADEMIC BACKGROUND

Disruptive and Social challenges

Combining theory and practice

Applying state of the art tools

Well-proven concept

Embedded in Research on Media Entrepreneurship

TEAM