WHAT WE DO
Media Entrepreneurship is an interactive and experiential start-up simulation focused on the process of taking a media venture from concept to practical execution.
Develop a business model
In teams of five, engaged students at Hanover University of Music, Drama and Media create their own media product and a viable business model in a complex and changing environment.
Social & Economic Impact
Media products developed and promoted in the program aim to achieve a social or environmental impact while also representing self-sustaining business models.
Face-to-face and online-based lessons grounded in cutting-edge research empower students to develop a clear understanding of media industries’ challenges, identify business opportunities and learn to build a successful start-up.
During the entire program, every student team is intensively coached by an experienced entrepreneur from media industry to guide their paths and provide crucial hands-on knowledge.
Aiming at a unique combination of theory and practice, student teams head to international start-up hotspots (Berlin, New York) and connect with entrepreneurs as well as financiers from whom they receive real-world feedback on their business models.
After developing and implementing their business model, all teams hold a pitch to a jury of leading media industry experts and investors who will give valuable feedback and decide whom they would invest in under real conditions.
COACHES AND MENTORS
WHERE TO MEET
Department of Journalism and Communication Research
Hanover University of Music, Drama and Media